Building Product Communication: Don’t Sound Like a Sociopath


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Originally published at: https://producttribe.com/marketing-amp-partnerships/product-communication-guide

“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.