Customer Development Guide For Product Managers

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Originally published at: https://producttribe.com/product-management/customer-development-guide

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!