How To Use A/B Testing To Build Better Web Products

abtest

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Originally published at: https://producttribe.com/project-management/ab-testing-guide

The only person who can settle which design is better for your website or which text is more catchy for an email is your user. A/B testing is a genius tool that gives access to this kind of data. So, if you wish to build your idea on the basis of customer insights, start using split testing now.